Optimizing Conversion with our Hosted Payment Pages

At PayRetailers, we are committed to helping our merchants achieve the highest possible conversion rates. This guide outlines proven strategies and best practices for implementing our Hosted Payment Pages to maximize your payment success.

Conversion Optimization Best Practices

1. Implement Payment Method-Specific Buttons
   Enhance customer recognition and trust by using payment buttons that prominently display each payment method's logo. This visual approach creates a more intuitive and familiar payment experience, reducing customer uncertainty and improving completion rates. Benefits:

• Improved payment method recognition
• Enhanced customer confidence
• Reduced payment hesitation

Contact your Account Manager for assistance with logo selection and implementation.

2. Take advantage of our Landing Info Customization solution
   Maintain consistent brand identity throughout the payment journey with our Landing Info Customisation solution. This feature enables you to display your company logo across all customer touchpoints, including:

• Missing Info pages
• Payment pages (for both Payment vouchers and landing pages)

Learn more about these customization options here or contact our support team for implementation assistance.

3. Order your payment methods according to usage.
   Strategically arrange payment methods based on customer usage patterns. Position the most widely used payment methods at the top of your checkout to maximize customer engagement and reduce selection time. Strategy: Analyze your transaction data to identify high-traffic payment methods and prioritize them in your checkout flow.
4. Maintain Updated Payment Method Lists
   Regularly verify available payment methods to prevent integration errors and ensure optimal customer experience:

• Monitor your Merchant Portal for payment method updates
• Use the Get Payment Methods endpoint to retrieve current options
• Keep your implementation synchronized with available methods

5. Streamline Customer Data Collection
   Minimize friction by providing complete customer information upfront. Send all required customer personal data with your initial transaction request to eliminate manual entry requirements on the Missing Info page. Essential fields for most payment methods:

• firstName
• lastName
• personalId
• email

Note: Additional fields may be required for specific countries or payment methods. Refer to our API Reference for comprehensive field requirements.
Performance Impact: Optimizing data collection can result in a 50% reduction in customer journey length and increase conversion rates by up to 6%.

Implementation Support

Our team is available to help you implement these optimization strategies effectively. Contact your Account Manager or our support team for personalized guidance on maximizing your conversion rates with PayRetailers Hosted Payment Pages.