Optimizing Conversion with our Paywall

At PayRetailers, we are committed to helping our merchants achieve the highest possible conversion rates. This guide outlines proven strategies and tools available when implementing our Paywall Integration to maximize your payment success.

Conversion Optimization Strategies

Implement Custom Payment Buttons
Enhance customer trust and recognition by using our custom designed Payment Buttons that prominently display both the PayRetailers logo and the logos of primary payment methods available in each region. This visual approach creates a more familiar and transparent payment experience that reduces customer hesitation.

Benefits:

Improved payment method visibility
Enhanced customer confidence
Clearer payment process expectations

You can download these customized buttons or embed them directly using our provided URLs here

Leverage Landing Page Customization
Maintain brand consistency throughout the payment journey with our Landing Info Customization solution. This feature allows you to:

Display your company logo and brand colors within the Paywall interface
Customize both the Paywall and Payment pages with your brand identity
Create a seamless visual experience that builds customer trust

For detailed implementation instructions, visit our Landing Info Customisation guide or contact our support team for assistance.

Optimize Data Collection
Streamline the customer experience by providing complete customer information upfront. Send all required customer personal data with your initial Paywall request to eliminate manual data entry requirements. This approach significantly reduces friction and creates a more efficient payment flow. Essential fields for most payment methods:

firstName
lastName
personalId
email

Note: Additional fields may be required for specific countries or payment methods. Refer to our Paywall API Reference for comprehensive field requirements.
Impact: This optimization can result in a 50% reduction in customer journey length and increase conversion rates by up to 6%.

Use the Integration Type best suited for optimized conversion:

While our Paywall is the simplest to integrate with the fastest time to market, our Hosted Payment Pages or Direct API can significantly improve performance by reducing journey complexity and redirecting customers directly to payment pages using dedicated Payment Method Buttons. Our data indicates that this type of integration can have an average of 11% higher conversion rate in countries like Brazil, Mexico and Chile.

Implementation Support

Our technical team is available to help you implement these optimization strategies. Contact our support team for personalized guidance on maximizing your conversion rates with PayRetailers.