Optimizing Conversion with our Direct API

At PayRetailers, we are committed to helping our merchants achieve the highest possible conversion rates. This guide outlines proven strategies and best practices for implementing our Direct API integration to maximize your payment success and create seamless customer experiences.
Conversion Optimization Best Practices

1. Implement Payment Method-Specific Buttons
   Enhance customer recognition and trust by designing payment buttons that prominently display each payment method's logo. This visual approach creates an intuitive and familiar payment experience, reducing customer uncertainty and improving completion rates. Benefits:

• Improved payment method recognition
• Enhanced customer confidence
• Reduced cognitive load during payment selection

Contact your Account Manager for assistance with logo selection and implementation guidelines.

2. Leverage our Direct API tool to design your payment pages
   Take advantage of our Direct API and Direct API JavaScript Library tool to design payment pages that include your brand design and logo, as well as the payment method's. This will have the same advantages as using our Landing Info Customization but taken to the next level. These payment pages can include:

• Payment vouchers
• Landing pages

Learn more about these customization options here or contact our support team for implementation assistance.

3. Order your payment methods according to usage.
   Strategically arrange payment methods in your checkout interface based on customer usage patterns. Position the most widely used payment methods at the top of your selection to maximize customer engagement and reduce decision time. Implementation Strategy:

• Analyze your transaction data to identify high-performing payment methods
• Prioritize methods with the highest conversion rates for your customer base
• Consider regional preferences when ordering payment options

4. Maintain Current Payment Method Information
   Regularly synchronize your available payment methods to prevent integration errors and ensure optimal customer experience: Recommended Actions:

• Monitor your Merchant Portal for payment method updates
• Use the Get Payment Methods endpoint to retrieve current options programmatically
• Implement automated checks to keep your integration synchronized
• Set up alerts for payment method availability changes

5. Optimize Customer Data Collection
   Minimize checkout friction by providing complete customer information with your initial API requests. This approach eliminates the need for customers to manually enter data, creating a streamlined payment experience. Essential fields for most payment methods:

• firstName
• lastName
• personalId
• email

Advanced Implementation:

• Pre-populate forms with available customer data
• Validate data formats before API submission
• Handle country-specific field requirements dynamically

Note: Additional fields may be required for specific countries or payment methods. Refer to our API Reference for comprehensive field requirements by region and payment method.

Performance Impact: Optimizing data collection can result in a 50% reduction in customer journey length and increase conversion rates by up to 6%.

Direct API Advantages

When implementing these optimization strategies with our Direct API, you gain:

• Complete Control: Full customization of the payment experience within your application
• Seamless Integration: Maintain your brand experience throughout the entire payment flow
• Flexible Implementation: Adapt payment flows to your specific business requirements

Implementation Support

Our technical team is available to help you implement these optimization strategies effectively. Contact your Account Manager or our developer support team for personalized guidance on maximizing your conversion rates with PayRetailers Direct API integration.