PSE - Colombia

Overview

PSE is a popular online payment method in Colombia that allows users to make real-time bank transfers directly from their bank accounts. Managed by ACH Colombia, PSE connects over 20 local banks and is widely used for e-commerce, bill payments, and digital services.

Why is it important?

It provides a secure and efficient way for Colombians to pay online without needing a credit or debit card, significantly increasing financial inclusion.

Key Benefits

Wide coverage: connects to most Colombian banks

No need for cards: ideal for users without access to credit/debit cards

Real-time confirmation: fast processing & instant payment validation

Secure: users authenticate payments directly through their online banking environment

Cost-effective: lower processing fees compared to cards

What problem does it solve?

PSE addresses the challenge of low credit card penetration in Colombia by enabling direct bank payments. This opens up the digital economy to millions of consumers who prefer or only have access to bank accounts.

User Flow

1. Select bank transfer as the payment method

The user is presented with payment options:

Tarjeta (Card)
Transferencia bancaria (Bank Transfer)

Purchase summary shows:

Item: Test Bitso PSE
Quantity: x1
Amount: 20,000.00 COP
Total: 20,000.00 COP

2. Select PSE as the payment option

Within the bank transfer option, the user confirms:

Payment method: Transferencia Bancaria
Selected option: PSE

3. Log in to your bank account

The user is redirected to their bank's login page where they select:

Bancolombia Personas (for personal accounts and products)
Bancolombia Negocios (for business accounts and products)

4. Complete the process in your bank environment

The PSE payment flow consists of 3 steps:

Elegir (Choose)
Verificar (Verify)
Confirmar (Confirm)

Payment details displayed:

Comercio: TU COMPRA SAS
Usuario (User)
CUS
Valor a pagar: $20,000 COP
Costo: $0 COP

The user selects their bank account (Cuenta de Ahorros) from available products with balance.

5. Confirm the payment

The user reviews payment details:

Comercio: TU COMPRA SAS
CUS
Valor a pagar: $20,000 COP
Costo: $0 COP
Producto origen: Cuenta a

Options available:

Cancelar (Cancel)
Pagar (Pay)

6. Review your bank confirmation

Bank displays payment success message: "El pago fue exitoso" (The payment was successful)

Confirmation details include:

Comercio: TU COMPRA SAS
No. comprobante
CUS
Fecha y hora: 1 ago 2025 11:43:02
No. de factura: 6
Descripción pago: 9
Referencia 1: 01
Referencia 2: 90
Referencia 3: 6311
Total Pagado: $20,000 COP
Costo transacción: $0 COP
Producto origen: Cuenta de ahorros *

Options available:

Regresar al Comercio (Return to Merchant)
Descargar Comprobante (Download Receipt)

7. Final confirmation

The user sees the final transaction confirmation:

"Tu transacción ha sido aprobada" (Your transaction has been approved)

Transaction Information:

Payment method: ONLINE - pse
Date: 18/07/2025 10:21:51
Transaction ID: 8cbe606c-f02c-4L
Name: P
CUS Reference: 163

Purchase Summary:

1 artículo
Total: 20,000.00 COP

Message: "Has realizado el pago con Producto Test Shop ONE, si tienes dudas sobre tu pedido o del pago comunícate con servicio al cliente"

Option available:

VOLVER A LA TIENDA (Return to Store)

Efecty Payment Method

Overview

Efecty is a well-established cash payment network in Colombia that allows users to pay for goods and services in person at more than 8,000 physical locations nationwide. It's widely used for e-commerce, utility payments, and peer-to-peer transfers.

Why is Efecty Important?

Efecty enables cash-reliant consumers to participate in online commerce, making it a key tool for financial inclusion in Colombia.

What Problem Does It Solve?

Efecty bridges the gap between e-commerce and cash-based consumers by offering a secure and familiar way to pay for online purchases offline. This allows merchants to reach a larger segment of the population that still prefers or depends on cash transactions.

Key Benefits

Cash-based Payment Solution: Ideal for users without bank accounts or cards
Nationwide Coverage: Thousands of retail points across urban and rural areas
Real-time Payment Confirmation: Merchants receive confirmation shortly after payment
Trusted Brand: Long-standing presence in the Colombian market
No Need for Digital Literacy: Simple process for users unfamiliar with online banking

User Flow

Step 1: Select Payment Method

Select cash as the payment method from the available payment options.

The checkout page will display:

Order summary
Total amount in COP (Colombian Pesos)
Payment method options (Transferencia bancaria / Pago en efectivo)

Step 2: Select Efecty

Select Efecty as the payment option from the cash payment methods.

After selecting Efecty, the system will:

Confirm your payment method selection
Show the selected payment option with the Efecty logo
Allow you to proceed with the payment

Step 3: Complete Payment In-Store

Complete the payment in-store using the provided reference number. Visit any Efecty location with:

The payment voucher will include:

Customer Information: Identification and email
Amount to Pay: Total in COP
Agreement Number (Convenio): Payment reference
Expiration Date (Vencimiento): Payment deadline
Payment Reference Number (Referencia de pago): Unique transaction identifier

Instructions:

Go to any Efecty location nationwide (over 7,500 service points)
Provide the agreement number and payment reference to the cashier
Complete the payment once your transaction details are verified

The merchant will receive real-time confirmation once you complete the payment at the Efecty location.

Integration

For information on integrating Efecty payments into your platform, please contact our sales team or refer to our API documentation

Nequi Payment Method

Overview

Nequi is a leading digital wallet in Colombia, owned by Bancolombia. It allows users to send and receive money, make online purchases, pay bills, and withdraw cash without a traditional bank account. Accessible via a mobile app, Nequi is widely adopted by young, digital-native consumers.

Why is Nequi Important?

Nequi promotes financial inclusion by providing banking services to unbanked and underbanked populations through a fully digital experience.

Problem Solved

Nequi addresses the gap in access to traditional banking by offering an easy, mobile-first solution for digital payments and money management. It allows businesses to reach a broader audience, especially users who don't own credit cards or prefer not to use them online.

Key Benefits

100% Digital Onboarding: Users open an account using just their phone and ID
Instant Transfers & Payments: Real-time transactions within the Nequi ecosystem and transfers to other platforms
Popular Among Younger Demographics: High penetration among Millennials and Gen Z
Cash-in/Cash-out Options: ATMs and partner points for flexible access to funds
Low or No Fees: Accessible and affordable for everyday users

User Flow

Step 1: Select Payment Method

Select bank transfer (Transferencia bancaria) as the payment method from the checkout page.

The payment selection screen displays:

Tarjeta (Card)
Transferencia bancaria (Bank transfer)

Choose "Transferencia bancaria" to proceed with bank transfer payment options.

The order summary shows:

Product: Test Bitso PSE
Amount: 20,000.00 COP
Total: 20,000.00 COP
"Secured by PayRetailers" badge

Step 2: Select Nequi

Select Nequi as the payment option from the available bank transfer methods.

After selecting bank transfer, the payment option selection screen displays:

Payment method confirmed: Transferencia bancaria
Option to select: Nequi (with Nequi logo showing "N" with distinctive branding)

The interface allows you to:

Edit payment method if needed
View order summary
Return to merchant site ("Volver al comercio")

Step 3: Complete Customer Information

Complete the required customer information fields and click CONTINUAR CON EL PAGO (Continue with payment).

Required Fields:

Left Column:

Banco (Bank): NEQUI (pre-filled)
Nombre (First Name): Joe
Número de documento (Document Number): 00000000
Correo electrónico (Email): [email protected]

Right Column:

Tipo de Cliente (Customer Type): Seleccione el tipo de cliente (Select customer type)
Apellidos (Last Name): Doe
Teléfono (Phone): 0000000000

After completing all fields, click the blue CONTINUAR CON EL PAGO button to proceed to the Nequi payment interface.

The confirmed selections show:

Payment method: Wallet
Payment option: Nequi (with logo)

Step 4: Log In to Nequi App

Login Screen 1: Nequi App Authentication

The Nequi login interface displays:

Title: "Pagos PSE de Nequi" (Nequi PSE Payments)
Instructions: "Ingresa tu número de cel y clave. Recuerda que debes tener tu cel a mano para terminar el proceso" (Enter your phone number and password. Remember you must have your phone on hand to complete the process)

Required Information:

Número de celular (Mobile number)
Clave (Password)

Available Actions:

Entra (Enter) button in pink
Ahora no (Not now) option
¿Se te olvidó la clave? (Forgot your password?) - Opens Nequi app to change it in seconds

Login Screen 2: Dynamic Code Entry

After initial login, enter the dynamic payment code:

Title: "Pagos PSE de Nequi"
Instructions: "Para confirmar tu pago escribe o pega la clave dinámica que encuentras en tu App Nequi." (To confirm your payment, type or paste the dynamic key you find in your Nequi App)

Code Entry Interface:

Six-digit code entry fields (represented by dashes)
Numeric keypad (1-9, 0)
Delete key (x)
Ahora no (Not now) option at bottom

This two-factor authentication ensures secure payment processing.

Step 5: Confirm Payment

Review the payment summary and confirm the transaction within the Nequi app.

The payment summary screen displays:

Header:

Nequi logo
Title: "Resumen de pago" (Payment summary)

Transaction Details (in pink/magenta headings):

Descripción de compra (Purchase description): 9
Estado de la solicitud (Request status): Transacción aprobada (Transaction approved)
Tienda (Store): TU COMPRA SAS
Fecha de solicitud (Request date): 18 de julio de 2025
CUS: 1
¿Cuánto? (How much?): $20.000,00
Factura de comercio (Merchant invoice): 5

Action Buttons:

Listo (Done) - Primary action button in pink/magenta
Imprimir (Print) - Secondary action link

This confirmation screen provides all transaction details for the user's records.

Step 6: Payment Complete

Return to the PayRetailers confirmation page to see the final payment status.

The completion screen shows:

Success Indicator:

Green checkmark icon
Message: "Tu transacción ha sido aprobada" (Your transaction has been approved)

Transaction Information Section:

Payment Method:

Type: ONLINE
Method: Nequi PSE

Date:

18/07/2025 10:21:51

Additional Information:

Transaction ID: 8cbe606c-f02c-4L...
Name: P
CUS Reference: 163

Purchase Summary:

1 artículo (1 item)
Total: 20,000.00 COP

Support Note: "Has realizado el pago con Producto Test Shop ONE, si tienes dudas sobre tu pedido o del pago comunícate con servicio al cliente" (You have made the payment with Test Shop ONE Product, if you have questions about your order or payment, contact customer service)

Available Action:

VOLVER A LA TIENDA (Return to store) button in blue

Technical Details

Payment Flow

Customer selects bank transfer and Nequi at checkout
Customer enters personal information (name, document, email, phone)
Customer is redirected to Nequi payment gateway
Customer authenticates with Nequi credentials (phone number and password)
Customer enters dynamic code from Nequi app for transaction authorization
Payment processed through Nequi wallet balance
Instant confirmation displayed in Nequi app
Customer redirected to merchant confirmation page
Transaction details recorded and available in both systems

Security Features

Two-Factor Authentication: Phone number/password plus dynamic code
Dynamic Payment Codes: One-time codes generated in the Nequi app
Encrypted Communication: Secure data transmission between systems
Session Management: Secure session handling throughout payment process
Real-time Verification: Instant validation with Bancolombia systems

Integration Details

Payment Type: Digital wallet transfer via PSE (Colombian electronic payment system)
Bank Affiliation: Owned and operated by Bancolombia
Processing Time: Real-time/instant
Currency: Colombian Peso (COP)
Settlement: Immediate to merchant account

Required Customer Information

First name (Nombre)
Last name (Apellidos)
Document number (Número de documento)
Email address (Correo electrónico)
Phone number (Teléfono)
Customer type (Tipo de Cliente)

Target Audience

Nequi is particularly popular among:

Young adults (Millennials and Gen Z) who prefer mobile-first solutions
Unbanked or underbanked consumers without traditional bank accounts
Digital-native users comfortable with app-based financial services
Users without credit cards needing online payment capabilities
Cost-conscious consumers seeking low-fee payment options

Use Cases

E-commerce purchases: Online shopping with Colombian merchants
Bill payments: Utilities, services, and subscriptions
Peer-to-peer transfers: Send money to other Nequi users instantly
Cash withdrawals: ATM access at partner locations
Mobile recharges: Top-up mobile phone credit
QR code payments: In-store payments at physical locations
Savings: Built-in savings features within the app

Advantages for Merchants

Wide Market Reach: Access to large user base in Colombia
Financial Inclusion: Serve customers without traditional banking
Instant Confirmation: Real-time payment verification
Reduced Fraud: Strong authentication and Bancolombia backing
Lower Transaction Costs: Competitive fees compared to credit cards
High Conversion: Popular payment method increases checkout completion
Young Demographics: Particularly effective for millennial and Gen Z audiences

Integration

For information on integrating Nequi payments into your platform, please contact our sales team or refer to our API documentation.

Contact Us

Email: [email protected]